he name Trefusis is indelibly stencilled into the legend of both Italian fashion and Australia’s superfine merino wool. Fifteen times Tasmanian woolgrower Jim McEwan won the Ermenegildo Zegna Trophy for the fleeces he produced on this 7000 ha property south of Ross.

For most, if not all, of Tasmania’s pioneering farming families, owning large tracts of land creates as many challenges as rewards. Not the least is succession planning. Stripped to its basics, it means how does the farm provide an income for a growing number of people who carry the family name?

For six generations the Greenhills at Cranbrook on Tasmania’s east coast worked their Gala land conventionally, but the seventh generation, Adam Greenhill, marches to the beat of a different drum. He is plotting a different course for the next seven generations.